Not directly from the Excluded Customer Tags field in Glow. That setting only stops loyalty notification emails for customers with matching Shopify tags.

If you want a customer or customer group to stop participating in your loyalty program, use loyalty exclusion on the member records instead. Excluded members do not earn points, redeem rewards, or receive loyalty notifications.

If you only want a Shopify customer tag to change order points, use a custom order rule instead.

In Glow, Settings > Account Settings > Notifications includes a field named Excluded Customer Tags.

This field is for emails. If a Shopify customer has one of the tags you enter there, Glow skips loyalty notifications for that customer.

It does not automatically stop the customer from earning points.

Use this when certain customers should not participate in Glow at all.

In Glow, go to Members.

Select the members you want to exclude. You can select individual members on the current page, or use filters first and then choose the filtered-member option in the bulk action modal.

Open Bulk Actions.

Set Action to Set loyalty exclusion.

Set Loyalty exclusion to Exclude from loyalty.

Review the selection preview carefully, then run the bulk action.

When a member is excluded, Glow blocks earning and redemption for that member. It also skips loyalty notifications.

Use this when customers with a Shopify tag should still be in the loyalty program, but should earn different points for purchases.

For example, you may want customers tagged wholesale to earn 0 points for orders, while still allowing other customers to earn normally.

In Glow, go to Rewards > Order Rules.

Create a rule like this:

Order rules only affect order point calculations. They do not block signup points, birthday points, referral rewards, social rewards, reward redemption, or loyalty emails.

If you have more than one order rule, check the rule order. Glow applies the last matching order rule, so place the more specific rule where it should win.

Use loyalty exclusion when the customer should not use the loyalty program at all.

Use an order rule when the customer can stay in the program, but purchases with a specific customer tag should earn different order points.

Use Excluded Customer Tags only when the customer should keep using the loyalty program but should not receive Glow emails.

For loyalty exclusion, open Members and filter by Loyalty status: Excluded. Confirm the intended members appear in that list.

For an order rule, place or review a test order for a customer with the matching Shopify tag. The point activity should follow the order rule for new order processing.

Changing either setting does not automatically remove points a customer already earned. If you need to correct an existing balance, open the member profile and adjust the points manually.

Check which setting you used. Excluded Customer Tags under Notifications does not block earning.

If you used an order rule, confirm the Shopify tag spelling and capitalization match the rule value. Also check whether a later order rule is overriding it.

Use loyalty exclusion, not an order rule. Order rules only affect order points.

Use Settings > Account Settings > Notifications > Excluded Customer Tags. Enter tags separated by commas, then save the account settings.