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How to award your Shopify customers with points using glow
How to award your Shopify customers with points using glow

With glow you can award points for registering, purchasing, birthdays, referrals, and more.

Larry Brager avatar
Written by Larry Brager
Updated over a week ago

We’ve created a setup wizard that guides businesses through the installation process in just five simple steps. For most businesses, the wizard is all you’ll need to get started and create a simple loyalty program on Shopify.

The wizard allows you to specify:

  • How many points customers should earn per amount spent (using your main currency from Shopify).

  • Events (aka moments) where customers can earn points for completing actions.

Step 1 - Select Events/Moments

Choose the events or moments you’d like to award points for. For example, you can award points for:

  • Registration

  • Purchases

  • Birthdays

  • Referrals

  • Anniversaries

  • Guest Checkouts …and more.

Step 2 - Customize Your Points and Widget

Name your “points” (e.g., stars, coins, etc.) and select the main colors for your loyalty widget.

Step 3 - Set Up Purchase-Based Points

Define how many points are awarded for purchases. For example, you can tell Glow to award 15 points per $1.00 USD spent through your website or POS system. Glow will use the main currency from your Shopify account.

Note: Glow supports awarding points in decimals. This is especially useful for countries like Japan, where the high value of goods and services makes decimal-based points systems ideal. For example, you could award 0.1 points per ¥1 spent to make your loyalty program more precise and appealing.

Step 4 - Set Up Event-Based Points

Define how many points to award for other events/moments you enabled in Step 1 (e.g., birthdays, anniversaries, referrals, etc.).

Step 5 - Review and Launch

Before launching, Glow allows you to review your setup to ensure your math is correct. You can verify everything on the summary page before going live.

Advanced Options

If you’d like to refine your loyalty program further, Glow offers advanced options to customize how points are awarded:

  • Order Rules: Set up custom rules for awarding points based on order criteria.

  • Collection Bonuses: Award extra points for specific product collections.

  • V.I.P. Tiers: Create tiered rewards for your most loyal customers.

If you’d like assistance or have questions, please don’t hesitate to reach out to us. Glow also supports importing existing customers into your loyalty program and setting up custom rewards.

Check out related articles for more guidance:

Sincerely,
The Glow Team

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