Customers can earn points in Glow when you enable earning methods and set the number of points each method should award.

Most stores start with a few simple earning methods, then add more advanced rules later when the program is running.

The main ways customers can earn points

Glow's core earning methods are:

Earning method	What it does
Signup	Gives points when a customer joins your loyalty program.
Place an Order	Gives points based on how much the customer spends.
Celebrate a Birthday	Gives points each year on the customer's birthday, if the customer has saved their birthday.
Have an Anniversary	Gives points each year on the date the customer joined your program.
Refer Friends	Gives points through your referral program when a referral qualifies.

You can choose these during the setup wizard.

Glow setup wizard showing the main earning methods

You can also change them later in Settings > Account Settings > Rewards.

Glow Rewards settings showing earning method checkboxes and point values

Where to change earning methods

To update your main earning methods:

In Glow, open Settings > Account Settings.
Select the Rewards tab.
Check the earning methods you want to use.
Set the point values for the methods you enabled.
Click Save Settings.

If you want to revisit the full setup flow, click Launch the Wizard from the Account Settings page or the Glow dashboard.

How purchase points work

For Place an Order, set how many points customers should earn for each 1 unit of your Shopify store currency.

For example:

1 point per $1 means a $50 order earns about 50 points.
2 points per $1 means a $50 order earns about 100 points.
0.5 points per $1 means a $50 order earns about 25 points.

You can choose whether purchase points include or exclude shipping and tax.

Glow rounds purchase points after calculating the order's points.

Ways to refine earning later

After the basics are set up, you can make earning more specific.

Use Order Rules to award, multiply, or exclude points based on order details.
Use Collection Bonuses to give more or fewer points for products in specific Shopify collections.
Use VIP Tiers and multipliers to give loyal customers more points.
Use Referrals to reward customers and friends when referral conditions are met.
Use supported integrations, such as social, review, email, subscription, or developer/API workflows, when those features are set up for your store.
Add or remove points manually from a member profile when you need a one-off adjustment.

Those options are best handled after your core earning setup is clear.

What customers see

Enabled earning methods can appear in the customer-facing loyalty widget so customers know how to earn points.

If you turn off an earning method, customers should not rely on that method to earn points. For example, if birthday points are off, customers will not earn birthday points even if they saved a birthday previously.

Before you launch

Check these items before telling customers about your loyalty program:

Signup has a point value that makes sense for a new customer.
Place an Order uses a rate you are comfortable awarding on real orders.
Shipping & Taxes is set the way you want.
Birthday and Anniversary point values are set only if you plan to offer those moments.
Refer Friends is enabled only if your referral program is configured.
The Glow app and storefront widget are enabled so customers can see and use the program.

Troubleshooting

Customers do not see an earning method in the widget

Check whether that earning method is enabled in Settings > Account Settings > Rewards.

Some earning methods also need more setup. For example, referrals need referral settings, and birthday points require customers to save a birthday.

A customer did not earn points

Start by checking whether the earning method was enabled at the time of the action.

Then check whether the customer or order was excluded from earning points. Some settings, customer tags, order rules, refunds, returns, or program status can affect whether points are awarded.

I only want approved customers to earn points

Use member eligibility controls or a multiplier-based setup carefully. This is a more advanced setup and should be tested before launch, especially if you also award signup points.