How It Works
Glow leverages the account creation and management features provided by Shopify. This means that if someone creates an account on your Shopify store, that account is automatically picked up by Glow. This is advantageous because it grows your biggest data asset—your customer base—without forcing customers to create multiple different accounts for your loyalty program.
Shopify also allows your store to configure customer account settings to control whether accounts are required, optional, or disabled during checkout. Additionally, some third-party apps installed on your Shopify store may have features that automatically create accounts.
Why Accounts Are Needed
Glow uses customer accounts to award points and manage loyalty benefits. This is because accounts allow us to associate each customer with their points balance using their email address. Without an account, there is no way to reliably track or assign points to a customer.
When a customer enters their email address at checkout or when creating an account, it ensures that:
Their purchases and activity can be tracked and attributed to their loyalty account.
They can log in later to view their points and redeem rewards.
Duplicate accounts are avoided, maintaining accurate customer data.
How Glow Accounts Affect Your Member Limit
It’s important to note that Glow only counts customer accounts against your member limit when the customer has a non-zero point balance. This means:
If a customer creates an account but never earns points, they won’t count against your limit. Disabling the signup reward help keep active members down.
This approach ensures that only active loyalty program members affect your membership cap, allowing you to maximize the program’s value.
This helps you manage your membership limits efficiently while maintaining accurate customer data. We also have point expiration tools to ensure that only active customers count against your limits
How to Manage Account Settings in Shopify
You can configure Shopify’s account settings to align with your business preferences:
Go to your Shopify Admin and navigate to Settings → Customer accounts.
Under Login links, decide whether to show login links in the header of your store and at checkout.
Under Choose which version of customer accounts to link to, select one of the following:
Customer accounts (Recommended): Customers log in using a one-time code sent to their email (no passwords required). This works well for B2C stores. This streamlines the process and allows guests to redeem their points
Legacy: Customers create an account and log in with an email and password. Customers are required to register if they want to redeem points
Requiring accounts is essential to the functionality of your loyalty program. It allows Glow to identify customers, track their purchases, and manage their points effectively. Additionally, Glow only counts customers with non-zero point balances against your member limit, ensuring your program remains efficient and focused on active participants.
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Please let us know if you have any questions.
Sincerely,
The Glow Team