VIP tiers let you reward your best customers with higher point earning over time. Multipliers let you increase, reduce, or pause point earning for specific customers or tiers.

Use VIP features carefully. A multiplier changes the number of points customers earn, so small changes can have a big effect on reward costs.

How VIP multipliers work

Glow has two multiplier concepts:

Multiplier type	Where you set it	What it does
Customer VIP multiplier	Member profile, or the account default for new members	Multiplies selected earning moments for that customer.
VIP tier multiplier	Rewards > VIP Tiers	Multiplies points for customers who qualify for that tier.

Multipliers stack when both apply.

For example, if an order would normally earn 100 points:

Customer multiplier	Tier multiplier	Result
`1x`	`2x`	`200` points
`2x`	`3x`	`600` points
`0x`	no tier	`0` points for scoped moments

The safest starting setup is a default customer multiplier of 1.00, then VIP tiers with multipliers such as 1x, 1.5x, or 2x.

Set default multiplier and multiplier moments

In Glow, go to Settings > Account Settings > Multipliers.

Glow Multipliers settings showing default VIP multiplier and applicable moments

Use Default VIP Multiplier to set the customer multiplier assigned to new members. If this is blank, Glow uses 1.

Changing the default multiplier does not automatically update existing members. Existing member multipliers can be changed from the member profile.

Use VIP Multiplier Moments to choose which earning moments the customer multiplier applies to:

Purchase
Signup
Birthday
Anniversary
Referral

If a box is unchecked, the customer multiplier does not apply to that moment.

VIP tier multipliers are separate. A customer in a VIP tier can still receive that tier's multiplier when points are awarded, so test tier behavior before launch.

Create a VIP tier

Go to Rewards > VIP Tiers, then select Add New Tier.

Glow New VIP Tier form showing tier name, lifetime points, and multiplier fields

Set these fields:

VIP Tier Name: the customer-facing tier name, such as Bronze, Silver, or Gold.
Lifetime points required: the minimum lifetime points a customer must have earned to qualify.
Multiplier: the amount Glow multiplies points by for customers in that tier.
Color: the color used to represent the tier.

Glow recommends having at least one tier with 0 lifetime points and a 1x multiplier. This gives customers a clear starting tier without changing basic earning.

Example tier setup

Here is a simple three-tier setup:

Tier	Lifetime points required	Multiplier
Bronze	`0`	`1x`
Silver	`1,000`	`1.25x`
Gold	`5,000`	`1.5x`

With this setup, a customer who has earned at least 5,000 lifetime points qualifies for Gold and earns 1.5x points on future qualifying point awards.

The point activity that moves a customer into a new tier is calculated using the customer's tier before that activity. The new tier applies to future point awards.

Manually set a member's multiplier or tier

You can also edit an individual member.

In Glow, go to Members, open the member, then find V.I.P. Multiplier.

From the member profile, you can:

Set a custom multiplier for that member.
Leave the tier as Set Automatically.
Manually assign a VIP tier.

Use manual settings sparingly. If you manually set both a customer multiplier and a VIP tier, both can affect the final points.

Use a 0x multiplier carefully

Some merchants use a 0x customer multiplier to stop certain customers from earning purchase points.

This can work, but it should be tested carefully:

Set the customer multiplier to 0.
Make sure only the moments you want to block are selected under VIP Multiplier Moments.
Check whether the customer is also in a VIP tier, because tier multipliers can still change point awards.

For many stores, customer exclusion settings or customer-tag order rules may be clearer than a 0x multiplier.

Troubleshooting

Customers are earning more points than expected

Check whether the customer has both:

A customer VIP multiplier on their member profile.
A VIP tier with a multiplier.

If both apply, the points can be multiplied more than once.

New members have the wrong multiplier

Check Settings > Account Settings > Multipliers. The Default VIP Multiplier is assigned when a new member is created.

Existing members keep their current multiplier unless you edit them.

A tier is not applying

Check the customer's lifetime points and the tier's minimum lifetime points.

Also check whether the member profile is manually assigned to a different tier. Manual tier assignment can override the automatic lifetime-points tier.