Glow plans are based on the number of active members in your loyalty program and the features you need.

An active member is a customer with a Glow point balance above 0. Customers with 0 points do not count toward your active member limit.

Glow includes a free plan for stores with up to 50 active members. Paid plans increase the number of active members your loyalty program can support and unlock the paid-plan feature set shown in Glow.

You can review or change your plan in Settings > Subscription.

The subscription page shows these standard plans:

If you have more than 12,000 active members, use the custom pricing option on the subscription page.

An active member is a customer whose current point balance is greater than 0.

For example:

Your total Shopify customer count and your Glow active member count may be different.

The free plan is useful for getting started, but some features are limited on free accounts.

Examples of free-plan-limited features include:

Paid plan cards in Glow show All Features Included. If a setting page shows an upgrade message, upgrade to a paid plan before relying on that feature for your live loyalty program.

Glow subscriptions are billed through Shopify.

When you choose a paid plan, Shopify handles the billing approval flow. The Glow subscription charge appears with your Shopify app charges.

If your store is eligible, the subscription page may show a free trial before the paid subscription begins.

Glow does not add separate hidden fees inside the app. The subscription page describes Glow as a monthly subscription and shows the plan price before you choose a plan.

Yes. You can change plans from Settings > Subscription.

Upgrade when:

Downgrade or continue on the free plan when your loyalty program has up to 50 active members and you do not need the free-plan-limited features.

If a paid-plan feature still appears locked after you upgrade, reload Glow or reopen the app from Shopify admin.